My Beautiful Run

Here Technologies

Running on Data

During the anual Berlin Marathon, Here Technologies collected the data of hundrets of runners and preseted them live at location on a huge oudoor screen.
We helped to promote this #mybeautifulrun campaign with a video that shows the connection between the runner and his data.

The Documentation

Alongside with the promotion Video we produced a documentation that breaks down the concept of the campain and helps to communicate the overall concept.

Credits

Client: Here Technologies
Concept & Design: Cedric Kiefer, Bernd Marbach
Year: 2017